Jeff Pedowitz

President + CEO - The Pedowitz Group

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F The Funnel (Book Cover) ForbesBooks Featured Author and Amazon #1 Bestseller

F The Funnel

A New Way to Engage Customers and Grow Revenue

Today, successful CMOs have high pain thresholds, but willpower is not a long-term strategy for growth. F the Funnel delivers both practical advice and inspirational strategies for changing this dynamic.
— Jamie Gutfreund, Global Chief Marketing Officer, MGA Entertainment

Combining psychology, creativity, art, technology, and so much more, marketing teams are the creative heart of an organization. The work of modern marketing brings products to life, and forges brand loyalty with customers by meeting them where they are—in their lives and online. Put simply, without marketing teams, nothing would get done.

With F the Funnel, President and CEO of The Pedowitz Group, Jeff Pedowitz seeks to understand why despite being a dynamic and productive department, marketing in many ways remains marginalized relative to other functions of the business. Challenging the pervasive view that marketing teams are cost centers rather than revenue centers.

In order to shift this long standing paradigm, Jeff Pedowitz is redefining what it means to be a provable, dependable source of revenue by changing your organization’s relationship with customers. Announcing an end to the one-way sales relationship, Pedowitz’s philosophy of the Loop is a rejection of the traditional funnel and an embrace of building long-term relationships with customers and ultimately raving brand advocates.

If your organization needs a shot of life, the wisdom and guidance in F the Funnel has the power to change the way you do business and boost your bottom line far into the future. Get your copy of Jeff Pedowit’z book today!

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Praise for F The Funnel

  • Kudos to Jeff! He reminds us that our mission, as marketers, is to connect companies to customers. He challenges us to think beyond transactions and build relationships—deliver value and, in so doing, deliver revenue.
    — Meg Murphy, CMO, IBM Systems, Quantum & Partner Ecosystem
  • Brilliantly written and relevant in today’s landscape of digital disruption, Jeff Pedowitz disposes of old ideologies and the overused ‘standard ROI funnel’ in place of a modernized customer-centric marketing solution that effectively embraces their customer’s needs and desires through a journey of transformation to becoming clients for life. A must-read for every CEO, CMO, and marketing strategist looking to remain relevant.
    — Paul Lucido , Chief Marketing Officer, PRMG
  • F the Funnel hits the nail right on the head. It speaks in depth, from extensive experience, about the challenges today's marketers face and the change that is necessary to evolve the perception of marketing as a cost center to a revenue-generating asset. Truly a great read for any marketer or leader looking to take their marketing department, and organization, to the next level.
    — Erica Hay Thompson, Chief Marketing Officer, Human Health Project
Jeff Pedowitz
Jeff Pedowitz
About Jeff Pedowitz

Letting Leaders Get Back to Business

Jeff Pedowitz is not satisfied with the way marketing teams do business. The industry standard reduces them to cost centers—drains on the organization as a whole. For Jeff, these teams can be profit centers and the creative heart of companies willing to evolve.

As President and CEO of The Pedowitz Group (TPG), Jeff and his team have developed an unparalleled reputation in the marketing community. Committed since day one to be a guiding light in their space, the philosophy and principles that drive TPG manifest as deep insight on topics such as digital transformation, customer centricity, business accountability, and marketing technology.

Under Jeff’s leadership, TPG has a proven track record of generating revenue for clients. Over 1,500 corporate clients have teamed with Jeff and TPG over the past 20 years. Fortune 500 companies, ubiquitous brands, and boutique organizations looking to meet the modern standard have turned to TPG. Their trust in TPG has yielded over $25 billion in marketing-sourced revenue and marketing-influenced revenue. Beyond that, in the more than 10,000 campaigns they’ve launched, TPG has created meaningful relationships between brands and their customers.

With more than 70 team members in 24 states, TPG is poised to create the kind of wins that fuel lasting growth.

Jeff Pedowitz on phone

Services

In addition to leading a team of cutting edge marketers, Jeff is available for the following services:

  • Consulting
  • Executive Coaching
  • Speaking
  • VCast and PodCast Series – CMO Insights, featuring sales and marketing executives

Honors & Awards

  • Chief Marketer Top 200 Agencies
    2021
  • Chief Marketer Marketing Agencies Top 200
    2021
  • Finalist TAG Digital Marketing Agency of the Year
    2020
  • Finalist TAG Digital Marketing Agency of the Year
    2019
  • Finalist Marketo Partner of the Year
    2018
  • Watchlist - Top Service Provider
    2017 Paul Greenberg
  • CRM Watchlist - Top Service Provider
    2016 Paul Greenberg
  • CRM Watchlist - Top Service Provider
    2015 Paul Greenberg
  • SLMA - Top 50 Most Influential People in Sales
    2015 Sales Leadership Management Association
  • CRM Watchlist - Top Service Provider
    2014 Paul Greenberg
  • Revvie - Marketo Partner of the Year
    2014 Marketo
  • SLMA - Top 50 Most Influential People in Sales
    2014 Sales Leadership Management Association
  • 50 Fastest Growing Private Companies
    2013 Atlanta Business Journal
  • CRM Watchlist - Top Service Provider
    2013 Paul Greenberg
  • Revvie - Marketo Partner of the Year
    2013 Marketo
  • SLMA - Top 50 Most Influential People in Sales
    2013 Sales Leadership Management Association
  • 50 Fastest Growing Private Companies
    2012 Atlanta Business Journal
  • CRM Watchlist - Top Service Provider
    2012 Paul Greenberg
  • INC 500 Fastest Growing Private Company
    2012 INC Magazine
  • Revvie - Marketo Partner of the Year
    2012 Marketo
  • SLMA - Top 50 Most Influential People in Sales
    2012 Sales Leadership Management Association
  • SLMA - Top 50 Most Influential People in Sales
    2011 Sales Leadership Management Association
  • Eloqua Partner of the Year
    2010 Eloqua
  • Highest Customer Satisfaction
    2010 Eloqua
  • SLMA - Top 50 Most Influential People in Sales
    2010 Sales Leadership Management Association
Forbes

Read his latest posts on ForbesBooks AuthorVoice and ForbesBooks.com.

Contact

Schedule a time to chat below, and we look forward to hearing from you!

Jeff Pedowitz TV Interview
Jeff Pedowitz holding award

In The Media

Vlogs

  • Attribution

  • Journey Orchestration

  • Onboarding

  • Funnel Vs Loop

  • Book Overview